We believe that this state of mind has the power to positively transform and inspire change, one surfer at a time. Our mission is to keep every surfer stoked longer, well beyond our time at sea.
At Saal, we create hassle-free smart accessories, expertly designed to improve the pre- and post-surfing experience.
Our product philosophy combines innovation, durability, and convenience, so we can get the most out of every session and keep the vibe going.
Saal - Surf as a lifestyle. Designed by dip.studio
remember
The ocean gave us rhythm,
peace, and lifelong friendships.
Surfing became a lifestyle, but the process after surfing is not optimized. Buckets, plastic bags, soggy gear, sandy car seats.
After 20 years in the water and designing
products, we created SAAL. Our first surf
venture to support the whole ride.
Manufacturing Responsibility
We’ve spent time inside the factory, learning from the very people who bring Saal products to life. Their dedication inspires us to take responsibility at every stage.
Every Detail Matters
From the smallest stitch to the final finish, nothing is overlooked. We care about every single detail, because details make the difference.
Collaboration in Motion
Surfers, makers, and designers working side by side. This collaboration is what shapes Saal — built with passion, precision, and purpose.